Naomi Simson began RedBalloon in 2001 as an online platform for experience-based gifting. Starting from her living room, her idea was to offer customers unique and memorable experiences, a departure from traditional gift-giving. Naomi’s vision and innovative approach revolutionised the gifting industry in Australia. RedBalloon's growth from a small startup to a leader in the experience gift market highlights the changing dynamics of consumer preferences and the power of a novel idea well executed.