Payright (ASX:PYR) is a Melbourne-based consumer finance provider that has developed a digital payment plan product for merchants. The product is intended for bigger ticket items that are more considered purchases rather than smaller impulse-driven buys, making them more affordable to consumers by spreading the cost of those purchases over time.

Payright practises responsible lending and performs extensive identification and credit checks to ensure a customer’s repayment capability. Merchants are paid upfront and in full on the same day and include a diverse mix of broad-reaching products and services such as direct sales businesses, home improvement, education, photography, dental, and health and beauty.

FinCap participated in Payright’s capital raise in 2022 and with a revised company strategy to profitability, will employ a growth-oriented private equity approach to this ASX-listed microcap.