Founded in 2008, "Nude by Nature" sought to create makeup using Australia's native ingredients. The Sydney-based founders recognised consumers' desire for effective and skin-friendly products, focusing on makeup free from harsh chemicals and synthetic ingredients.

Their innovative approach combined nature with technology, using native ingredients like Kakadu Plum and Lilly Pilly. These ingredients not only provided unique benefits but also highlighted the brand's distinctly Australian identity.

"Nude by Nature" resonated with conscious consumers through its commitment to natural ingredients, cruelty-free testing, and environmentally friendly practices, setting it apart in a market saturated with chemical-based cosmetics.

Starting small, the brand expanded its product range and market reach, catering to consumers seeking ethical and natural beauty. Today, "Nude by Nature" is recognised globally for its natural products and ethical values, solidifying its niche in the cosmetics industry.