Lovisa, founded in 2010, carved a niche in the fast-fashion jewellery market. This Australian brand, under its founders' leadership, swiftly identified and capitalised on a gap in the market for trendy, yet affordable accessories. Lovisa's success lies in its agile business model - quickly translating the latest runway trends into wearable, accessible jewellery. The brand's rapid expansion and international success story is a testament to its understanding of consumer desires, proving that high style does not always come with a high price tag.

Private equity firm BB Retail Capital (BBRC) was a key investor in Lovisa, helping it grow rapidly both in Australia and internationally.