Fresho was born in 2016 out of the idea that fresh food wastage could be eliminated through the application of state of the art software. The Fresho founders know the industry first-hand and are familiar with the time pressures and the 24/7 nature of the fresh food sector.

Fresho has created a technology that eases these pressures for food businesses and customers alike, whilst reducing food wastage.  The core purpose of their software platform is to provide simple and automated ordering software to make food businesses run more efficiently. 

FinCap investors participated in several seed funding rounds to support the growth of the business and its expansion throughout Australia as well as other international markets such as the UK, US, and New Zealand. Fresho’s technology is being used by thousands of buyers worldwide and has seeded a deep relationship amongst its core food service business.  Renowned restaurant groups such as Rockpool, as well as large scale fresh food suppliers such as Clamms Seafood use Fresho’s technology as the key ordering system for their business. FinCap is actively engaged with Fresho’s management and has provided both capital and strategic support to help grow the business.