Janine Allis, intrigued by the juice and smoothie bars she encountered in the U.S., brought this concept to Australia, opening the first Boost Juice in Adelaide in 2000. With no formal business training but armed with determination, Janine encountered early scepticism but persevered, driven by a belief in the potential of her health-focused vision. Her strategy of vibrant branding, acute market awareness, and focus on customer experience turned Boost Juice into more than a drink outlet; it became a lifestyle choice for many. Janine's journey from a small shop to an international franchise is a story of passion, grit, and a relentless drive to bring a healthy alternative to fast food to people everywhere.

Boost Juice received private equity investment from The Riverside Company in 2007. This investment played a significant role in its international expansion.